INSIGHTS & STRATEGY

Define direction with a clear strategy

We analyse markets, buyers and competitive dynamics to define a clear growth direction. This brings structure to complex buying cycles, aligns teams around shared priorities, and supports better commercial decisions across marketing and sales.

We analyse markets, buyers and competitive dynamics to define a clear growth direction. This brings structure to complex buying cycles, aligns teams around shared priorities, and supports better commercial decisions across marketing and sales.

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BRANDING

Clarify how you stand out

Clarify how you
stand out

We shape positioning, messaging and visual identity for technical markets. This clarifies how you stand out, builds credibility with risk-averse buyers, and reduces friction by making complex offerings easier to understand and trust.

We shape positioning, messaging and visual identity for technical markets. This clarifies how you stand out, builds credibility with risk-averse buyers, and reduces friction by making complex offerings easier to understand and trust.

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WHY CHOOSE US

A full marketing team for the cost of one hire

Access senior strategy and hands-on execution across branding, demand generation and sales support, without the overhead, risk or long-term commitment of building an internal team.

Access senior strategy and hands-on execution across branding, demand generation and sales support, without the overhead, risk or long-term commitment of building an internal team.

Industry expertise

Senior consultants with experience in B2B marketing for ocean tech.

One team

Strategy and execution combined in one team.

Cost efficiency

A full marketing team for less than the cost of one mid-level hire.

Business impact

Measured on pipeline and deals supported, not clicks or impressions.

LEAD GENERATION

Turn interest into opportunities

We plan and execute demand generation across content, campaigns and channels. This ensures you reach the right buying groups, sustain interest over long cycles, and convert attention into qualified sales opportunities.

We plan and execute demand generation across content, campaigns and channels. This ensures you reach the right buying groups, sustain interest over long cycles, and convert attention into qualified sales opportunities.

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SALES ENABLEMENT

Support sales to close deals

We develop sales messaging, materials and deal support rooted in buyer insight. This helps sales teams address objections, navigate complex tenders, and move opportunities forward with confidence and consistency.

We develop sales messaging, materials and deal support rooted in buyer insight. This helps sales teams address objections, navigate complex tenders, and move opportunities forward with confidence and consistency.

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What's included

Our subscriptions are designed to scale with your needs, from operational support to full commercial ownership.

Our subscriptions are designed to scale with your needs, ranging from operational support to full commercial ownership.

Our subscriptions are designed to scale with your needs, from operational support to full commercial ownership.

Operational
Strategic
Full scope

Level of support

Marketing Coordinator

Strategic Adviser

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Chief Marketing Officer

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Insights and strategy

Growth audit

Ideal customer profile (ICP)

Marketing roadmap

Market and competitor insights

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Customer and stakeholder insights

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Marketing and content strategy

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Go-to-market strategy

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Positioning and messaging

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Market entry strategy

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Study tour

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Branding

Brand assets

Marketing collateral

Brand foundations and guidelines

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Brand platform and architecture

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Brand story and messaging

Brand platform and architecture

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Concept development

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Website copywriting

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Website design

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Naming strategy

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Design system

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Ongoing brand development

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Lead generation

Email marketing

Social media management

Paid campaigns

PR

Content marketing

Lead generation strategy

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Campaign planning

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Webinars and events

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SEO & AI search  

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Marketing automation

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Performance reporting

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Account-based marketing (ABM)

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Pipeline and revenue attribution

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Multi-market campaign planning

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Ongoing optimisation

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Sales enablement

Sales collateral

Presentations and pitch decks

Case studies and references

Use cases

Tender and proposal materials

Sales content updates

Account insights and planning

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Sales messaging framework

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Lead nurturing

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In-person events

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Sales battlecards

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Business cases

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Partner sales enablement

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