Refreshing brand and messaging was key to reinforcing Kongsberg Gruppen’s world-class position

Morten Kristiansen
Branding

Photo: Kongsberg Gruppen
Kongsberg Gruppen is a global provider of maritime, defence and aerospace technologies, with deep expertise in autonomous systems, subsea robotics and mission-critical solutions for demanding environments. With strong Norwegian roots and a global footprint, the company continues to pioneer advanced technologies shaping the future of ocean industries and global security.
Challenge
Following a period of rapid development, Kongsberg Gruppen needed to update its brand guidelines and corporate messaging to reinforce its positioning and ensure consistency across key brand assets and communication platforms.
Solution
Working closely with the VP of Communications and CEO, we refreshed the brand guidelines, updated the logo and core visual assets, and developed a new corporate story and communication concept. The work was supported by high-impact photography, a corporate film and supporting marketing materials.
Benefits
Strengthened brand consistency by modernising and aligning core assets for use across the organisation
Reinforced Kongsberg’s world-class positioning through a clearer corporate story and communication concept
Increased market visibility through photography and film showcasing the company’s people, technology and mission

Morten Kristiansen
Branding

Branding
Refreshing brand and messaging was key to reinforcing Kongsberg Gruppen’s world-class position

Branding
The merger with Aker Kværner created a need for a clear market position and a unified brand across regions

PR
The launch of the OneSubsea joint venture marked an important milestone for Cameron and Schlumberger
