Photo: Aker Solutions

Aker Solutions is a global leader in engineering, technology and integrated solutions for the energy industry. With a heritage spanning more than 180 years, the company delivers products and services that enable low-carbon oil and gas production and advance the development of renewable energy solutions. Operating worldwide, Aker Solutions plays a central role in shaping a more sustainable global energy future.

Challenge

Following the merger with Aker Kværner, Aker Solutions needed to clarify its market position and bring together multiple regional identities under one coherent brand. The challenge was to express both engineering depth and a forward-looking role in the energy transition.

Solution

We defined a new brand position, messaging platform and visual identity that articulated Aker Solutions’ solutions-oriented approach and deep engineering capabilities. Working closely with the internal communications team, the refreshed brand was rolled out globally within 45 days.

Benefits

• Established a unified global brand that aligned regional identities under a clear and consistent positioning

• Strengthened differentiation by communicating a brand story grounded in engineering excellence and problem-solving

• Supported rapid internal adoption through a complete identity system implemented efficiently across the organisation