Photo: Procurement Magazine

SLB OneSubsea is the world’s leading subsea technology and solutions provider, focused on accelerating innovation to improve subsea asset performance while increasing energy efficiency and reducing emissions. The company is a joint venture backed by SLB, Aker Solutions and Subsea7, combining the subsea businesses of SLB and Aker Solutions. Cameron was one of the founding partners of the original OneSubsea joint venture. Headquartered in Oslo and Houston, SLB OneSubsea employs around 10,000 people worldwide.

Challenge

Announcing the OneSubsea joint venture required strong media visibility to establish credibility and position the partnership within the offshore sector. The communication needed to reach key industry stakeholders and clearly convey the strategic ambition behind the collaboration.

Solution

We developed a PR approach tailored to the Norwegian media landscape and provided hands-on support throughout the launch. The work resulted in broad national coverage, including a two-page feature in Dagens Næringsliv.

Benefits

• Achieved high-impact national visibility through a two-page feature in Dagens Næringsliv, placing the joint venture at the centre of Norway’s offshore news cycle

• Established early credibility by clearly communicating OneSubsea’s deepwater capabilities and strategic ambitions to industry stakeholders

• Positioned the joint venture as a major competitive force in subsea production by highlighting leadership perspectives, technology strengths and market potential